Voted America's Best Pillow For Neck Pain •

300,000+ Happy Customers

Voted America's Best Pillow For Neck Pain

300,000+ Happy Customers

Get in touch with us

Get in touch with us

Need help?

Contact Groove Customer Service via Email 7 days a week.

Our live team respond to all queries same day, with the majority in as little as 2 hours.

Check our top requests

  • Where can I track my order?


    You should have received a tracking number shortly after you placed your order. If this is not the case, please reach out to us via email at or call us for free at +1 888-445-1718

  • What’s your returns policy?


    If you aren't 100% happy with your pillow, we are proud to offer a full refund policy. No tricky small prints, no hidden costs.

    Our policy lasts 100 days. If 100 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.

  • How do I get in touch?

  • Where do you ship to?


    We have warehouses in the UK and USA and ship domestically in both geographies.

  • Where is the Groove® Pillow produced?


    The Groove® Pillow is designed in the UK and produced in China to make it as accessible as possible for everyone from a price perspective. Whilst we would love to produce the Groove® Pillow in the UK, it would cost 4-5x more than producing in China, and as a result, we would not be able to make it as affordable and accessible. Our mission at Groove® Pillows is to eliminate neck pain for everyone, and if the Groove® Pillow is too expensive for some to afford, we would have failed to achieve our mission.

  • I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?


    We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!

  • What are the dimensions of the Groove® pillow?


    The Groove® pillow measures 60 x 36 x 12 cm (23.6 x 14.2 x 4.7 inches).

  • Does it work for back and side sleepers?


    Yes. With its innovative ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable no matter which way you sleep. Therefore, it is ideal for everyone, including side-sleepers, back-sleepers, and stomach sleepers.

  • Can the pillow cover be removed and washed?


    Yes, the Groove® pillow comes with a removable cover that can be machine washed. This ensures your pillow stays clean and fresh for extended use. (Do not wash the actual pillow though, as this can damage the foam).

Upgrade your pillow ― upgrade your sleep

Groove® Headquarters

Forward LLC

32 N Gould St, Sheridan, WY 82801