CLINICALLY ENDORSED · ORTHOPEDIC DESIGN · 7TH GENERATION

The only pillow designed around the anatomy of neck pain.

Engineered with spinal consultants, recommended by 1000+ physical therapists and chiropractors, and used by over 500,000 people with chronic neck and back pain.

4.8 / 5 — 12,000+ verified reviews

SHOP THE GROOVE® See the science ↓

100-Night Trial
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2-Year Warranty
Fast 2-5 day US shipping

★★★★★

I have terrible neck problems. I go to the chiropractor 3 times a week, but since my pillow wasn't good it was only helping on a limited basis. I started using this pillow and my neck has never felt better.

Jennifer R.· Verified Buyer

13025 Reviews

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain

$65.00

337 Reviews

Groove® Adjustable Pillow

$85.00

168 Reviews

The Groove® X Pillow

$27.50

The Proud Winner of Multiple Awards

Best Value Pillow for Neck Pain 2026

Our panel was pleasantly surprised with how the pillow relieved pressure around the neck.

Best Pillow for Neck Pain 2026

The Original Groove Pillow manages to be affordable without skimping on quality or performance.

Most Supportive Pillow 2026

This memory foam pillow cocoons your neck to provide maximum support while you slumber.

Endorsed by the professionals who treat neck and back pain.

Mr B. Chatterjee

Spinal Consultant Surgeon · MBBS MRCS, MSc (Distinction) FRCS (Tr&Orth)

"I recommend the Original Groove Pillow. We found the specialist groove to offer excellent comfort and flexible biomechanical positioning for different patient needs"

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★★★★★ 4.8 / 5 — 12,000+ verified reviews

The Original Groove® Pillow vs The rest

WORKS FOR BACK AND SIDE SLEEPERS

The science shows that for correct sleeping posture, you need less loft when sleeping on your back vs your side. You also need elevated panels to provide space for your shoulder. The Groove pillow is designed with both.

NO ERGONOMIC DIP FOR BACK SLEEPING

Many traditional memory foam pillows such as Tempur do not have these adjustments. This can exacerbate symptoms of neck and shoulder pain by compressing the spine forward when you sleep on your back.

48D MEMORY FOAM SUPPORTS THE HEAD AND NECK

Choosing the right density for your pillow ensures your spine is correctly supported and guarantees a comfortable night's sleep! We've improved our original Groove pillow seven times, making it comfier and more supportive with every new version.

TRADITIONAL PILLOWS LACK THE SUPPORT TO KEEP YOUR SPINE IN NEUTRAL ALIGNMENT

Normal feather based pillows have not changed for hundreds of years and the lack of support they provide, particularly over time, is a leading cause of neck pain.

Rated 4.8 Out Of 5 By 13025 Happy Customers

The Science Behind Your Groove Pillow®

The Groove Original Pillow is the only orthopedic pillow on the market that is specifically designed based on the anatomy of neck pain.

Corrects poor sleep posture by bringing your neck and head into better alignment with your spine, distributing weight more evenly through the body

A unique overhang offers a cozy home for your shoulder, reducing 'bunching', the leading cause of tight shoulders and upper back.

Raised lateral sides offer chin and cheek support for side sleepers, reducing the 'flop' that comes when we fall asleep.

A unique cervical dip in the center cradles your neck when backsleeping, gently massaging the sore spots and keeping you still through the night.

$65.00

What's under the cover?

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

Rated 4.8 Out Of 5 By 13025 Happy Customers

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Our Customers Can't Stop Raving About The Original Groove® Pillow!

4.8

Rated 4.8 out of 5 stars

Based on 13,025 reviews

Total 5 star reviews: 10.7k Total 4 star reviews: 1.7k Total 3 star reviews: 536 Total 2 star reviews: 67 Total 1 star reviews: 35

95%would recommend this product

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13,025 reviews

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AT
Angela T.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 1, 2026
Very happy with the pillow!
The pillow appears to be very good quality and I have found it to be very comfortable. I have osteoarthritis in my neck and it feels supportive and comforting.
I also bought 2 pillowcases which fit the pillow nicely.
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LL
LIN L.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 1, 2026
Firm & comfortable
When I first using this pillow, it feels a bit high for me, since my old pillow is too soft, I need some time to adjust. After 3-4 nights, I'm adjust to this new pillow quite well. It fits perfectly now. I don't get neck pain or shoulder pain. It's simply comfortable and I can enjoy a good night sleep.
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CR
claire r.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 1, 2026
Don't wait, just buy one
I have window shopped for quite some time and I eventually purchased. I wish I had done it sooner. The pillow has made such a difference to my sleep, helped avoid tight shoulders in the mornings. It's also so comfortable, I didn't expect it to be, but it really is!
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LM
Louise M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 1, 2026
Very impressive
I had been suffering with a stiff neck and headaches when waking up in the morning with my previous pillow,after reading the reviews for the snooze pillow I gave it a go, it really is the best pillow I have slept on as a side sleeper, no headaches or a stiff neck when waking.
I would recommend 100%
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BP
Beverley P.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 1, 2026
Impressed
I have had these pillows for a couple of weeks now and they have made a huge difference. I suffer with neck and shoulder pain as a result of the job I do but since using the pillow I have reduced pain on the mornings. They have helped a great deal and I was quite skeptical before ordering. I would definitely recommend
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The only pillow designed around the anatomy of neck pain.

MEMORY FOAM PILLOWS

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain

Groove® Adjustable Pillow

The Groove® X Pillow

The Proud Winner of Multiple Awards

Endorsed by the professionals who treat neck and back pain.

The Science Behind Your Groove Pillow®

The Groove Original Pillow is the only orthopedic pillow on the market that is specifically designed based on the anatomy of neck pain.

What's under the cover?

Bamboo Charcoal Memory Foam

Bamboo Charcoal Memory Foam

Thermogenic Protective Inner

Thermogenic Protective Inner

Luxury Protective Cover

Luxury Protective Cover

Our Customers Can't Stop Raving About The Original Groove® Pillow!

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