100 NIGHT SLEEP TRIAL
FAST SHIPPING
2-5 days across the US
The Original Groove Pillow
Rated 4.8 out of 5 by 9888 happy customers
The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain
100 NIGHT SLEEP TRIAL
FAST SHIPPING
2-5 days across the US
Rated 4.8 out of 5 by 9888 happy customers
The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain
The Groove® ergonomic memory foam pillow relieves neck pain and stiffness by aligning your neck and spine while you sleep.
Overnight Relief from chronic neck pain
Unique Ergonomic Shape for both back and side sleepers
Longer, deeper Sleep – and wake up pain-free.
Relieves Neck Pain
Improves Sleep
Reduces Headaches
100 NIGHT SLEEP TRIAL
FAST SHIPPING
2-5 days across the US
FAST Shipping
across the US
Recommended by 850+ Medical Practitioners for Neck Pain Relief
100 Night Free Trial and 2 Year Warranty
Real Customer Support Friendly & Fast Team
Top Rated By Experts
Why do I need a Groove® Pillow?
You know that feeling... waking up with a sore neck, stiff shoulders, or that dull tension headache that just won’t quit. It’s frustrating, and it’s often caused by one thing: poor sleep posture. 'Luxury' hotel style pillows don’t help, and can make things worse. That’s why we designed the Groove® Pillow: specifically designed to relieve neck pain by prioritising neck and spine alignment to finally give you the relief your body’s been craving. Sleep deeply, wake up refreshed, and move through your day free from that familiar pain.
Why do I need a Groove® Pillow?
You know that feeling... waking up with a sore neck, stiff shoulders, or that dull tension headache that just won’t quit. It’s frustrating, and it’s often caused by one thing: poor sleep posture. 'Luxury' hotel style pillows don’t help, and can make things worse. That’s why we designed the Groove® Pillow: specifically designed to relieve neck pain by prioritising neck and spine alignment to finally give you the relief your body’s been craving. Sleep deeply, wake up refreshed, and move through your day free from that familiar pain.

How does the Groove® Pillow work?
The Groove memory foam pillow has a unique cervical design engineered to solve neck, upper back and shoulder pain by gently guiding your posture throughout the night. It's different to other neck pain pillows on the market, in that it supports your chin and cheek, aligning your spine, neck and head more effectively than a feather or stuffed pillow can.
Supports your neck, chin and cheek to reduce stiffness and tension. You'll sleep deeper, and wake less
Encourages the head, neck and spine to align, reducing tension points and giving muscles chance to recover
Offers specific contours for the needs of side sleepers and back sleepers - unlike any other neck pain pillow on the market
How does the Groove® Pillow work?
The Groove memory foam pillow has a unique cervical design engineered to solve neck, upper back and shoulder pain by gently guiding your posture throughout the night. It's different to other neck pain pillows on the market, in that it supports your chin and cheek, aligning your spine, neck and head more effectively than a feather or stuffed pillow can.
Supports your neck, chin and cheek to reduce stiffness and tension. You'll sleep deeper, and wake less
Encourages the head, neck and spine to align, reducing tension points and giving muscles chance to recover
Offers specific contours for the needs of side sleepers and back sleepers - unlike any other neck pain pillow on the market


The Science Behind Your Groove Pillow®
The Groove Original Pillow is the only orthopaedic pillow on the market that is specifically designed based on the anatomy of neck pain.
![icon-arm numbness-white]()
Raised lateral sides offer chin and cheek support for side sleepers, reducing the 'flop' that comes when we fall asleep.
![icon-neutral-spine-white]()
A unique cervical dip in the centre cradles your neck when backsleeping, gently massaging the sore spots and keeping you still through the night.
![icon-sleep well-white]()
Corrects poor sleep posture by bringing your neck and head into better alignment with your spine, distributing weight more evenly through the body
![icon-blood-flow-white]()
A unique overhang offers a cosy home for your shoulder, reducing 'bunching', the leading cause of tight shoulders and upper back.
The Groove Original Pillow is the only orthopaedic pillow on the market that is specifically designed based on the anatomy of neck pain.
![icon-arm numbness-white]()
Raised lateral sides offer chin and cheek support for side sleepers, reducing the 'flop' that comes when we fall asleep.
![icon-neutral-spine-white]()
A unique cervical dip in the centre cradles your neck when backsleeping, gently massaging the sore spots and keeping you still through the night.
![icon-sleep well-white]()
Corrects poor sleep posture by bringing your neck and head into better alignment with your spine, distributing weight more evenly through the body
![icon-blood-flow-white]()
A unique overhang offers a cosy home for your shoulder, reducing 'bunching', the leading cause of tight shoulders and upper back.

Here's What Our Customers Say
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The Groove® Pillow Works Perfectly For Side & Back Sleepers

The Original Groove® Pillow Vs The Rest
CRUELTY FREE
BREATHABLE
MOST REVIEWED PILLOW
NECK SUPPORT AWARDS
VEGAN
The Magic Inside Your Groove® Pillow
Bamboo Charcoal Memory Foam
Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odour-eliminating for a fresh and fragrant night’s sleep.
Thermogenic Protective inner
Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.
Scuba Pillow Protector
A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

Here's What Our Customers Say
1 / 11

Rated 4.8 out of 5 by 9888 happy customers
No More Back Pain, Shoulder Pain, Stiffness, Or Headaches. Why Wait To Get Your Groove® Pillow?
![health logo]()
Relieves Neck Pain
![]()
Improves Sleep
![Smiley neck logo]()
Reduces Headaches
Rated 4.8 out of 5 by 9888 happy customers
No More Back Pain, Shoulder Pain, Stiffness, Or Headaches. Why Wait To Get Your Groove® Pillow?
![health logo]()
Relieves Neck Pain
![]()
Improves Sleep
![Smiley neck logo]()
Reduces Headaches

Frequently Asked Questions
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Does it work for back and side sleepers?
Yes. With its ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable for everyone, including side-sleepers, back-sleepers, and stomach sleepers.
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I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?
We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!
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Does it work for chronic neck pain?
Yes. The Groove® pillow helps to relieve chronic neck pain thanks to its unique cervical shape and design. It supports the natural curve of your neck and spine, keeping your head in alignment with your back.
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How should I use this pillow to achieve the best results?
It's best to use the Original Groove® Pillow on its own. No other pillow should be placed underneath it or above it. For those who sleep on their backs, place your head in the ergonomic dip; for those who sleep on their sides, rest your head on either of the raised lateral sides.
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Can this pillow relieve my arm numbness or tingling?
The unique shape of our orthopeadic Groove pillow supports your body weight and allows space for your shoulder under the pillow, so the pressure is not placed on your arm, therefore preventing arm numbness or tingling.
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How long does delivery take?
We ship across mainland USA in as little as 2 days from our east-coast warehouse.
Delivery is tracked, with tracking provided upon order confirmation.
Orders are dispatched in less than 24hours, Monday to Friday.
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What are the dimensions of the Groove® pillow?
The Groove pillow measures 60cm x 35cm x 11cm/6cm (23.6 x 13.7 x 4.3/2.3 inches).
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Can I use a regular pillowcase with the Groove® pillow?
Yes, you can use a standard pillowcase with the Groove® pillow. The pillow's dimensions (60 x 36 x 12 cm) are compatible with most standard pillowcases.
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Can the pillow cover be removed and washed?
Yes, the Groove® pillow comes with a removable cover that can be machine washed. This ensures your pillow stays clean and fresh for extended use. (Do not wash the actual pillow though, as this can damage the foam).
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Can the Groove® pillow help with snoring?
The Groove® pillow can help some individuals by promoting proper head and neck alignment, which may reduce airway obstruction and alleviate snoring.
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How long does the memory foam last, and is there a warranty?
High-quality orthopaedic memory foam pillows, like the Groove®, typically last for several years with proper care. The Groove® pillow comes with a 2-year guarantee, which covers manufacturing defects and other issues related to the quality of the pillow.
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Is the Original Groove® Pillow suitable for all heights?
Yes, the Original Groove® Pillow is designed to suit all shapes and sizes. We’ve also launched the Groove® Adjustable Pillow 2.0, which is fully customisable and allows you to adjust the height for a perfect fit. It’s especially popular with those under 5'4" or over 5'11". Plus, don’t forget about our 100-night risk-free trial, so you can try either pillow and find the one that’s just right for you.
Customer Reviews
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