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100 NIGHT SLEEP TRIAL

FAST SHIPPING 2-5 days across the US

4.8
Rated 4.8 out of 5 stars
4.8 out of 5 Stars (335 Reviews)

Groove® Adjustable Pillow

4.8
Rated 4.8 out of 5 stars
4.8 out of 5 Stars (335 Reviews)
Regular price $130.00 $85.0035% OFF
Unit price
per 
The new Groove® Adjustable memory foam pillow is a revolutionary adjustable pillow ensuring neck pain relief for all body shapes and sizes. With four removable panels, the Groove® 2.0 can be customized to find the perfect height and depth for you.

Height Adjustable with four removable panels

Neck & Shoulder Pain Relief while you sleep

Tailored Comfort for all body shapes and sizes

Relieves
Neck Pain
Improves
Sleep Quality
Reduces
Headaches
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FAST SHIPPING 2–5 days across the US

Groove® Adjustable Pillow 2.0

A modular memory foam pillow that can be height adjusted in just 30 seconds. With generic pillows, our bodies compensate for the wrong height by overworking or compressing our joints and muscles.


With five different combinations you can 'build' the Groove® Adjustable Pillow to match your shoulder height, reducing pain and eliminating poor sleep posture.

Product Information

Size and Dimensions

The Groove® Adjustable Pillow is 23.6 inches long and 13.7 inches deep with the height adjustable as follows:

Petite Height: 1.5" min - 3" max

Regular Height: 2.4" min - 4.3" max

Tall Height: 3.1" min - 5.1" max

Materials & Construction

Ergonomic Foam Upper: 100% PU Bamboo Memory Foam

Adjustable Layers: 0.8" thick Memory Foam

Inner Cover: Breathable Poly-Cotton Mix

Quilted Jacquard Outer: Stretch Polyester & Bamboo Mix

Care, Returns & Warranty

The quilted jacquard outer can be machine washed at 30 degrees with your normal white bedding.
Please do not wash the pillow itself.

The Groove® Adjustable 2.0 Pillow is covered by our 100 Night Sleep Trial; if you're not entirely satisfied, simply contact our friendly customer service team for a no-quibble refund.

The pillows are also covered by a 2 year manufacturer warranty; if the pillow fails outside of general wear and tear, we will be happy to provide a free replacement.

Who is it for?

Every body is unique, and small adjustments make a big difference for pain and discomfort.

The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:

~ Petite frames or those under 5'4"
~ Broad frames or those over 5'11"
~ Anyone who's sleeping position changes over time
~ Those who tried Groove® Original and need a different height

$85.00

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Who is it for?

Every body is unique, and small adjustments make a big difference for pain and discomfort.

The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:

~ Petite frames or those under 5'4"
~ Broad frames or those over 5'11"
~ Anyone who's sleeping position changes over time
~ Those who tried Groove® Original and need a different height

$85.00

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How Does it Work?

4 removable panels offer 3 overall heights, and 2 depths - adjusting the depth of the central 'groove' or raising the side panel height.


The Groove® Adjustable 2.0 alleviates neck stiffness and compression by matching the pillow height to your frame - aligning the head and spine, reducing headaches and shoulder pain.

3 Heights

Adjust in seconds

2 Depths

One Pillow, Five Options

Groove® Adjustable

Vs Groove® Original

With the same, high-quality materials as our award-winning Groove® Original,

upgrade your sleep experience with the new Groove® Adjustable 2.0.

$85.00

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Groove® Adjustable

Vs Groove® Original

With the same, high-quality materials as our award-winning Groove® Original,

upgrade your sleep experience with the new Groove® Adjustable 2.0.

$85.00

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Mastercard
American Express
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How High Should My Pillow Be?

The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.

• For broader shoulders or a longer neck – try the Groove® Adjustable on the taller setting

• For a narrower frame or petite neck, start with the lowest setting

Is Your Old Pillow Too Low?

The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.

• Compresses the neck

• Crushes the shoulder joint

• Causes numbness and tingling

Is Your Old Pillow Too High?

Stacking pillows or using a pillow that’s too high for your frame forces your neck and spine out of alignment, resulting in stiffness, strain and pain

• For broader shoulders or a longer neck - try the Groove® Adjustable on the taller setting

• For a narrower frame or petite neck, start with the lowest setting

Common Questions

About Groove® Pillows

Why should I choose an adjustable memory foam pillow?

After 7 rounds of re-development, the Groove® Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.

However, we recognize that even then, one size doesn't fit all, and so the Groove® 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.

Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.

We believe The Groove 2.0 Adjustable Pillow is the best side sleeper pillow, offering 3 overall heights, 2 groove depths for back sleeping and 2 cheek support heights for side sleepers.

Does an adjustable pillow solve chronic neck pain?

Neck pain occurs during sleep when your pillow doesn't perfectly match your anatomy, causing pressure, tension and stiffness. Choosing a pillow that fits your unique body and sleeping position offers the greatest potential to relieve pain, by aligning your spine and improving your sleep posture.

Can an adjustable pillow relieve my arm numbness or tingling?

The removable layers of the Groove®2.0 Adjustable Memory Foam Pillow allows you to find the exact pillow height, reducing pressure and eliminating tingling in your neck, arms and shoulders

Does an adjustable memory foam pillow help with headaches?

Yes! An adjustable memory foam pillow supports the natural curve of your neck, helping to prevent muscle tension and nerve compression that can trigger tension headaches from traditional pillows.

Can an adjustable memory foam pillow relieve shoulder pain?

By allowing you to adjust the height and firmness, an adjustable memory foam pillow helps relieve shoulder pain by keeping the spine properly aligned, reducing strain on shoulder muscles and easing pressure that can build up during sleep.

Can the Groove® Adjustable pillow help with snoring?

We designed the Groove® 2.0 to specifically tackle neck pain and posture issues. However, we get a lot of positive feedback from customers saying that the improved head and neck position has reduced their snoring in many cases - this is a result of the airways becoming less blocked thanks to sleeping in the correct position.

I've seen a lot of neck pain pillows online.What makes the Groove® 2.0 pillow unique?

Everyone's anatomy is different, and whilst an ergonomic pillow will likely improve neck pain for most people, being able to customise and adjust the Groove® 2.0 pillow to your own height needs gives that extra certainty of finding pain relief for both side and back sleepers.

How long does delivery take?

We ship across mainland USA in as little as 2 days from our east-coast warehouse.

Delivery is tracked, with tracking provided upon order confirmation.

Orders are dispatched in less than 24hours, Monday to Friday.

Rated 4.8 Out Of 5 By 335 Happy Customers

The Groove® 100 Night Sleep Trial

Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.


If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.

$85.00

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Rated 4.8 out of 5 by 335 happy customers

The Groove® 100 Night Sleep Trial

Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.


If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.

$85.00

Visa
Mastercard
American Express
Discover

Our Customers Can't Stop Raving About The Original Groove® Pillow!

4.8
Rated 4.8 out of 5 stars
Based on 335 reviews
Total 5 star reviews: 274 Total 4 star reviews: 47 Total 3 star reviews: 8 Total 2 star reviews: 4 Total 1 star reviews: 2
96%would recommend this product
Slide 1 selected
335 reviews
  • MH
    Margaret H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    June 19, 2026
    Groove adjustable memory foam pillow

    I concur with all the favourable reviews already submitted. I previously owned a Tempur pillow but decided to try the Groove one for a change and no longer wake up with an occasional headache and stiff neck . I have definitely slept better as my neck has felt well supported and my sinuses haven’t bothered me as much either.

    Because of my small frame I could actually have got away with the Original pillow as I ended up taking out all the additional padding as it was too high otherwise.

    I would highly recommend this Pillow.

  • KM
    Kate M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    June 12, 2026
    Great design - really good for side sleepers

    I bought this pillow because I had started experiencing neck pain. I am so glad I did. It sorted my neck pain out straight away and is really comfortable. I mainly sleep on my side and for me, the way the pillow is designed accommodates my shoulder and supports my neck so well. My partner ordered one after I got mine and it has also helped with his shoulder pain. Would definitely recommend.

  • MV
    Marisa V.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    June 12, 2026
    Epic Pillow for Tall Side and Back Sleeper

    I’ve finally found it! The perfect pillow that works for me as a tall woman who is a side and back sleeper! The customization of this pillow to meet my sleeping needs is exactly what I’ve been looking for. I can have an high loft on the sides and a perfect indentation for when I sleep on my back. After trying dozens of pillows, this one is finally a keeper! No more shoulder and neck pain!Highly recommend!!

  • ER
    Elisabeth R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    May 3, 2026
    Highly adaptable

    I’ve had orthopaedic pillows in the past, but always felt they were too high for my neck, and had to turn them around if I wanted to read or sleep on my back. Because of the central groove, this pillow doesn’t have this problem. And because I bought the adjustable pillow, I have tailor made it to suit me, with the central part of the pillow at its bottom height and the sides at mid height. Perfect!

  • MS
    MRS S. L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    May 3, 2026
    Worth the money!

    I tried using the Groove pillow too soon following spinal (neck) surgery. My main reason for buying the pillow was to ease headaches (which I’ve had for many years). Initially I didn’t notice any difference so went back to old pillow. Having returned to it 4 weeks later however, it’s made a huge difference! My neck is more comfortable and the headaches have almost disappeared. Definitely worth persevering! Excellent quality and customer service too. Very highly recommended.