A Pillow To Support 21st Century Living
How it started
As sufferers of neck pain, we tried numerous pillows that claimed to help with neck pain. However, we became tired of throwing out unsupportive, uncomfortable pillows that didn’t help, and in some cases, made our neck pain even worse. We began to prototype the optimal pillow design for maximum support at night.
OUR LIFESTYLES HAVE CHANGED, OUR PILLOWS HAVEN'T.
For thousands of years, members of society did physical work. Everyone was active and life was calm. Back then, and a feather based pillow was fine. However, in 2021 our lives are very different.
We sit slouched in front of screens all day, in cars, on office chairs.
Our bodies are crying out for a more supportive pillow.
Most pillows do not consider:
- Spinal curvature
- Breathing airways
- Muscular composition
"These people truly care about your health and wellbeing. My 10 years of shoulder and neck pain are gone and I no longer wake up with a headache."
Morgan H.
Verified customer
The Groove® Pillow will:
- Align your spine
- Support your head and neck
- Open your airways
- Relax your muscles
A gentle massage. Every night.
The Groove® Pillow unique dip shape provides maximum comfort and support at night. The unique memory foam ‘dip’ shape cradles the head and neck, supporting the spine at night. The slow rebound memory foam moulds to your unique body shape.
OUT WITH THE OLD, IN WITH THE NEW
We’ve already helped over 500,000 people transition from traditional feather based pillows over to the Groove® Pillow. We have thousands of positive reviews for the Groove® Pillow. We are thrilled to be helping more and more people every day to experience the benefits of supportive sleep.
Improve your well being. And the world.
The Sleep Easy community goes beyond the Groove® Pillow. We are all about improving peoples’ well being. And we further to be kind to animals and the environment. Our pillows are:
- Chemical-free
- Cruelty-free
- Recyclable
Best Pillow for Neck Pain 2026
We have been awarded as best pillow for neck pain 2026 by the Mattress Guide!
What our customers say
- MDMichelle d. G.Verified BuyerReviewingThe Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck PainI recommend this productRated 5 out of 5 starsSeptember 28, 2026Game changer-have had it for years now!
I got this pillow years ago because of chronic neck pain-it helps me so much & I use it every night! I don’t like other pillows now, so I travel with it too. If you need neck support, this is it.
I got them for my friends in the UK who needed help with their neck/shoulder & sleep too. They’re grateful! Thank you Groove!
- JMJane M.Verified BuyerReviewingThe Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck PainI recommend this productRated 5 out of 5 starsSeptember 28, 2026First time trying a groove pillow
Was looking for a pillow to help with my neck pain .after researching loads on all the pillows available I decided to try groove pillows. Arrived very quickly. I must admit it took me about a week to get used to it . But I can honestly say iv noticed a difference im not waking up with pain from my neck and finding it hard to move. Im now going to buy the travel pillow to take away with me on holiday.
- LLouVerified BuyerReviewingThe Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck PainI recommend this productRated 5 out of 5 starsSeptember 28, 2026Totally exceeded my expectations!!
I love your products, my pillow is over 2 years old and it‘s still as sleep inducing and supportive as when I bought it.
Customer service is top notch. They exceeded my expectations.
With the ease of having the travel bag, I take it everywhere I go. (Although I must say, the original style bag is nicer than this new one.)
The cotton pillow cases are soft and fit perfectly.
It would be great if we could have some colour options as the white goes pink when you have bright red hair!!
I am converting my friends one at a time to get them to see there is no other choice on the market that compares to Groove.
Keep doing what you’re doing, it is appreciated.
- MSMiss S. M.Verified BuyerReviewingThe Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck PainI recommend this productRated 5 out of 5 starsSeptember 28, 2026Best purchase
Suffering from degenerative neck issues, my physiotherapist recommended this pillow to me, I have had the best sleeps ever since. Keeps my neck aligned and stable throughout the night. I 1000000% recommend this pillow.
- AAAlyson A.Verified BuyerReviewingThe Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck PainI recommend this productRated 5 out of 5 starsSeptember 28, 2026Neck comfort
Being a side sleeper I often woke with a stiff neck and numb arm from using it under my pillow to support my neck. The groove pillow has stopped all this and is really comfortable. I would certainly recommend.