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Recommended by 850+ chiropractors · 500000+ happy customers · 4.8 ★ from 12929 reviews
The Original Groove® — The Side-Sleeper's Neck Pain Pillow.
A four-zone design that gives your shoulder somewhere to settle and your neck somewhere to rest. Sleep on it for 100 nights — full refund if it doesn't change your mornings.
✓ Built-in space for your shoulder
✓ Wake up without the one-sided ache
✓ Designed for side and back sleepers
✓ 100-night sleep trial
★★★★★
“As a physical therapist, this product does a wonderful job for all sleeping positions — the peaks support side sleepers’ necks while the valley puts the cervical spine in neutral for back sleepers.”— Dr. Robert Livezey, DPT · Verified Buyer
★★★★★
“I’m a side sleeper and this fits perfectly. In the past I found that one standard pillow wasn’t enough as my head lay too low, and two was too high. My neck pain has pretty much gone in just a couple of weeks and no headaches!”— Suzanne L. · Verified Buyer
★★★★★
“I love that I can still sleep on my side and feel my neck being supported. After two nights, I was sleeping better than I had in months — no pain, no stiffness, no numbness in my arms or hands.”— Katherine M. · Verified Buyer
Excellent — 4.8 · ★★★★★ · Based on 12929 customer reviews
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FAST SHIPPING2–5 days across the US
RISK-FREE
100 Night Sleep Trial
Try the Original Groove® Pillow for 100 nights in your own home. If it doesn’t transform your sleep, send it back for a full product refund — no questions asked. Return shipping is not included.
Sleep on it for up to 100 nights.
Most customers feel the difference within the first week, but your body needs time to adjust to a new level of support. Take as long as you need.
No questions. No hassle.
Not loving it? Just email our team and we’ll arrange a full product refund. You don’t need to justify it.
Easy returns.
Just email our team and we’ll walk you through the simple return process. Return shipping is not included.
Backed by 500,000+ customers.
Award-winning design, 12,932 verified reviews, 4.8-star average. If it doesn’t work for you, you’re covered.
The 100-night trial starts on the date your pillow is delivered. Pillow must be returned within the trial period. Return shipping is not included. Refunds are processed within 5–7 business days of receipt.
As Seen In
100NIGHTS
Sleep on it for 100 nights. If your neck isn't happier, send it back.
Pillows can't be judged in a store, and they can't be judged on night one. So try the Original Groove® for 100 nights at home — through the morning stiffness, the 3 AM rolls, the long workdays. If it hasn't changed your mornings, contact our team and we'll arrange a full refund. No questions, no restocking fee. Return shipping is not included.
Built for the side sleepers who've already tried everything.
If you're here, you've probably already worked your way through the closet — the memory foam contour, the shredded-fill adjustable, the cervical wedge, maybe a buckwheat or a latex along the way. And you've probably had the same quiet thought: maybe it's me. It isn't. The Original Groove® is built around a different mechanism, and it's specifically designed to address the morning symptoms most side sleepers blame on age, posture, or stress.
01
Morning neck stiffness
That first 20 minutes where you can't quite turn your head.
02
The one-sided ache
Always the same shoulder, always the same side of the neck.
03
Tension headaches at the base of the skull
The dull pressure that builds through the morning.
04
Tight trapezius
The trap muscle that feels knotted from the moment you wake up.
05
Waking up multiple times to reposition
The 3 AM "this isn't working" pillow shuffle.
06
The chin-tuck headache
When your head rolls forward and your chin drops toward your chest.
Why the Original Groove® works for side sleepers when other pillows haven't.
After seven design iterations and over 500,000 customers later, the Original Groove® is built around a single insight that most of the pillow industry has overlooked: side-sleeper neck pain isn't usually a head-height problem. It's a shoulder-clearance problem. And no amount of stacking, fluffing, or fill-adjusting reaches it.
It's the only contour pillow we know of that combines a built-in shoulder clearance zone with a dual-position contour that supports both side and back sleeping in the same surface — without forcing you to flip the pillow at 3 AM.
01
The Shoulder Overhang
A built-in clearance area beneath the side panel where your shoulder settles into the pillow instead of bunching up under it. The mechanical reason your neck stops compensating.
02
The Raised Side Zone
An elevated side-sleeping panel held at the height most side sleepers actually need, so your head and spine stay in line. Held there all night, not just at bedtime.
03
The Neck-Supporting Contour
When you roll onto your back, the same contour that filled the gap above your shoulder becomes a cervical support beneath your neck. Same shape. New job.
Holds Its Shape
Slow-rebound bamboo charcoal foam tested through seven design iterations. Built to last several years with reasonable care, not several months.
Chiropractor-Recommended
Endorsed by 1000+ chiropractors and physical therapists, including spinal consultant surgeons.
Designed Around the Body
A four-zone surface (head, neck, face, shoulder) shaped around the way side sleepers actually lie down — not the way a generic diagram says they should.
The Original Groove® is unlike any side-sleeper pillow you've already tried.
The Original Groove® has been through seven design iterations since 2018, each one tested by side sleepers before release. Every version answered the same question: not "how tall should this pillow be?" — which is the question almost every other pillow on the market is built around — but "where is the shoulder supposed to go?" That single change in framing is the entire difference between this pillow and the rest of the closet.
The Original Groove® has a built-in clearance zone beneath the side panel where the shoulder settles instead of bunching up under it. With the shoulder in the right place, the neck no longer has to compensate — and the morning stiffness, one-sided aches, and tension headaches that come from eight hours of compensation tend to ease up within the first two weeks.
You can finally wake up with a neck that just feels like a neck — not the sore reminder of a problem you've been quietly living with for years.
✓ Recommended by 850+ chiropractors and physical therapists
✓ Designed specifically for side and back sleepers
✓ Helps you avoid the cycle of buying, returning, and re-buying
✓ Backed by a 2-year manufacturer warranty
✓ 100-night sleep trial
✓ Engineered through seven generations since 2018
500000+ happy customers have switched to the Original Groove® — here's what they're saying.
Excellent — 4.8 / 5
★★★★★
Based on 12929+ reviews · Showing our latest reviews
Real, verified relief — from side sleepers who'd already tried everything.
All reviews below are from actual paying customers. They have been authenticated and verified through our review platform.
4.8
★★★★★
Based on 12929 reviews · 96% would recommend this product to a friend
100NIGHTS
Try it at our risk for 100 nights. The trial is real.
We don't expect you to take a leap on another pillow. Try the Original Groove® for 100 nights at home — through every kind of night, every position, every Monday morning. If it hasn't changed your mornings, contact our customer service team. We'll arrange a refund for the full product amount, no questions and no restocking fee. Return shipping is not included. We've been doing this for over 500000+ customers, and the trial is real every single time.
FULL REFUNDNO RESTOCKING FEERETURN SHIPPING NOT INCLUDED
Still not sure? Here are the questions side sleepers ask before trying it.
Most pillows for neck pain are built around lifting the head higher. For side sleepers, the missing piece is usually below the head — a clearance zone for the shoulder. Without one, the neck spends the night compensating no matter what height the pillow is. The Original Groove® has that zone built in. If it's not the right fit for you, the 100-night trial is real.
The pillow's built for that. When you roll onto your back, the contour that was filling the gap above your shoulder becomes a cervical support beneath your neck. You don't have to flip the pillow or wake up to reposition.
It's medium-firm. Most side sleepers describe the first few nights as a bit firmer than expected, and most describe night 30 as the night they couldn't sleep without it. The firmness is structural — there to hold the four zones in shape under your weight all night, rather than collapsing the way softer pillows do by 3 AM.
Side sleepers and back sleepers, including combination sleepers who switch positions during the night. We don't recommend it for primary stomach sleepers — stomach sleeping holds the head in a sustained twist that no contoured pillow really solves, and we'd rather say that now.
The slow-rebound bamboo charcoal foam was specifically chosen and iterated on for shape retention. Backed by a 2-year manufacturer warranty against defects. With reasonable care, the pillow is built to last several years.
Try it for 100 nights at home. If it's not the right fit, email support@groovepillows.com and we'll walk you through the return process. Full product refund processed within a week of the pillow arriving back at our warehouse. No restocking fee. Return shipping is not included.
2–5 business days across the US, shipped from our Atlanta, GA warehouse via UPS or USPS. Tracking number sent on dispatch.
The cover is removable and machine-washable at 30°C. The foam itself is sealed inside the cover and shouldn't be washed.
For most side sleepers in the average height range, the Original Groove® is the right fit out of the box. If you're outside that range, the Groove® Adjustable 2.0 lets you tune the height in 30 seconds. Or try the Original first under the 100-night trial — if the height isn't right, switch to the Adjustable.
100NIGHTS
Wake up with a neck that just feels like a neck.
For most side sleepers, the missing piece was never about the height of the pillow. It was about a four-inch gap between the shoulder and the mattress that nothing flat was ever going to solve — and a neck that spent every night compensating for it.
The Original Groove® is built around that gap. Most side sleepers feel the difference inside the first two weeks: less morning stiffness, fewer one-sided aches, fewer dull headaches.
Try it for 100 nights. If your mornings haven't changed, send it back for a full product refund with no restocking fee. Return shipping is not included.