The Groove® Pillow — Designed For Back And Side Sleepers
Curved shoulder clearance zone gives your shoulder more room
Raised neck support helps keep your head and neck better aligned
Contoured shape supports comfortable side and back sleeping
Side sleepers need room for the shoulder, while back sleepers need steady neck support that does not push the head forward.
The Groove® Pillow is shaped for both positions: the curved shoulder clearance zone gives side sleepers more room to settle, while the central head cradle and raised neck contour help support a more natural position when lying on your back.
Top Rated By Experts
Most Supportive Pillow 2026
"Don't be put off by the unusual design, this memory foam pillow cocoons your neck to
provide maximum support while you slumber. Our panel also loved how it eased pressure
and soothed pain."
Best Pillow for Neck Pain 2026
"Pillows that effectively reduce neck pain can be somewhat expensive, but the Original Groove Pillow manages to be affordable without skimping on quality or performance. The ergonomic design is particularly beneficial if you wake up with stiffness or soreness in your neck."
Best Value Pillow for Neck Pain 2026
“In terms of comfort, our panel was pleasantly surprised with how the pillow relieved pressure around the neck. If you often wake up with neck pain - the brand even offers a 100-day trial, so you can return it if it doesn’t ease your aches.”
Most Supportive Pillow 2026
"Don't be put off by the unusual design, this memory foam pillow cocoons your neck to
provide maximum support while you slumber. Our panel also loved how it eased pressure
and soothed pain."
Best Pillow for Neck Pain 2026
"Pillows that effectively reduce neck pain can be somewhat expensive, but the Original Groove Pillow manages to be affordable without skimping on quality or performance. The ergonomic design is particularly beneficial if you wake up with stiffness or soreness in your neck."
Best Value Pillow for Neck Pain 2026
“In terms of comfort, our panel was pleasantly surprised with how the pillow relieved pressure around the neck. If you often wake up with neck pain - the brand even offers a 100-day trial, so you can return it if it doesn’t ease your aches.”
"I recommend the Original Groove Pillow. We found the specialist groove to offer excellent comfort and flexible biomechanical positioning for different patient needs"
Try The Groove® Pillow At Home
A contoured pillow designed to support your neck while giving your shoulder space to settle more naturally. Try it at home for 100 nights.
Shoulder Clearance Zone
Helps Keep Neck Aligned
100-Night Trial
$65.00
Try The Groove® Pillow At Home
A contoured pillow designed to support your neck while giving your shoulder space to settle more naturally. Try it at home for 100 nights.
Shoulder Clearance Zone
Helps Keep Neck Aligned
100-Night Trial
$65.00
About Groove® Pillows
Yes. Groove is built around the anatomy of side sleeping: the curved shoulder clearance zone gives your shoulder room, while the raised neck support helps keep your head and neck better positioned.
Give it several nights. Structured support can feel different if you are used to flat or fluffy pillows, and the 100-night trial gives you time to test it properly at home.
No pillow can honestly promise that. Groove is designed to help support better sleep positioning, which can reduce strain from poor pillow geometry for many side sleepers.
Use the Original Groove Pillow on its own. Side sleepers rest their head on either raised side area so the shoulder can settle into the Shoulder Clearance Zone. Back sleepers can use the central head cradle.
The Shoulder Clearance Zone is designed to reduce shoulder crowding under the pillow. Many side sleepers report less shoulder pressure, but persistent numbness or tingling should be discussed with a clinician.
We ship across mainland USA in as little as 2 days from our east-coast warehouse.
Delivery is tracked, with tracking provided upon order confirmation.
Orders are dispatched in less than 24hours, Monday to Friday.
The Groove pillow measures 60cm x 35cm x 11cm/6cm (23.6 x 13.7 x 4.3/2.3 inches).
Yes, you can use a standard pillowcase with the Groove® pillow. The pillow's dimensions (23.6 x 14.2 x 4.7 in / 60 x 36 x 12 cm) are compatible with most standard pillowcases.
Yes, the Groove® pillow comes with a removable cover that can be machine washed. This ensures your pillow stays clean and fresh for extended use. (Do not wash the actual pillow though, as this can damage the foam).
A better head and neck position may help some sleepers breathe more comfortably, but Groove is not a medical treatment for snoring or sleep apnea.
High-quality memory foam pillows like the Groove can last for several years with proper care. The pillow comes with a 2-year guarantee covering manufacturing defects and product quality issues.
It is designed to suit many side and back sleepers, but pillow fit is personal. The 100-night trial gives you time to decide at home, and the Groove Adjustable Pillow 2.0 is available if you need more height control.
