“As a physical therapist, this product does a wonderful job for all sleeping positions — the peaks support side sleepers’ necks while the valley puts the cervical spine in neutral for back sleepers.” — Dr. Robert Livezey, DPT · Verified Buyer
Rated 4.8 out of 5 by 13301 happy customers
As Seen On TV
1000+ Medical Endorsements
The Groove® Pillow — Built for Side Sleepers
The Groove® Pillow is contoured to keep your neck supported and provide space for your shoulder — helping side sleepers stay better aligned through the night.
Curved shoulder clearance zone gives your shoulder more room
Raised neck support helps keep your head and neck better aligned
Contoured shape supports comfortable side and back sleeping
Zone
Neck Position
Back Sleepers
Choose your bundle
1 Pillow
$69
$100
$69/ea
Save $31 (31%)
MOST POPULAR
2 Pillows
$100
$200
$50/ea
Save $100 (50%)
BEST VALUE
3 Pillows
$145
$300
$48.33/ea
Save $155 (52%)
FAST SHIPPING
2–5 days across the US
As Seen In
Why The Groove® Pillow Works For Both Back And Side Sleepers
Side sleepers need room for the shoulder, while back sleepers need steady neck support that does not push the head forward.
The Groove® Pillow is shaped for both positions: the curved shoulder clearance zone gives side sleepers more room to settle, while the central head cradle and raised neck contour help support a more natural position when lying on your back.
Why Shape Matters More Than Fluff
Regular Pillow
- Mostly designed around height
- Can bunch, flatten or collapse
- May crowd the shoulder
- Often needs constant adjustment
Groove® Pillow
- Designed around head, neck and shoulder position
- Shape-retaining contoured foam
- Curved shoulder clearance zone
- Structured support through the night
Designed Around Side-Sleeper Alignment
A curved shoulder clearance zone gives your shoulder more space to settle, while raised neck support helps your head and neck rest in a more natural position.
Shoulder room where side sleepers need it.
Raised contour supports the natural curve of the neck.
Shape-retaining foam holds structure overnight.
Designed for side and back sleeping.
Top Rated By Experts
Most Supportive Pillow 2026
"Don't be put off by the unusual design, this memory foam pillow cocoons your neck to
provide maximum support while you slumber. Our panel also loved how it eased pressure
and soothed pain."
Best Pillow for Neck Pain 2026
"Pillows that effectively reduce neck pain can be somewhat expensive, but the Original Groove Pillow manages to be affordable without skimping on quality or performance. The ergonomic design is particularly beneficial if you wake up with stiffness or soreness in your neck."
Best Value Pillow for Neck Pain 2026
“In terms of comfort, our panel was pleasantly surprised with how the pillow relieved pressure around the neck. If you often wake up with neck pain - the brand even offers a 100-day trial, so you can return it if it doesn’t ease your aches.”
Most Supportive Pillow 2026
"Don't be put off by the unusual design, this memory foam pillow cocoons your neck to
provide maximum support while you slumber. Our panel also loved how it eased pressure
and soothed pain."
Best Pillow for Neck Pain 2026
"Pillows that effectively reduce neck pain can be somewhat expensive, but the Original Groove Pillow manages to be affordable without skimping on quality or performance. The ergonomic design is particularly beneficial if you wake up with stiffness or soreness in your neck."
Best Value Pillow for Neck Pain 2026
“In terms of comfort, our panel was pleasantly surprised with how the pillow relieved pressure around the neck. If you often wake up with neck pain - the brand even offers a 100-day trial, so you can return it if it doesn’t ease your aches.”
Endorsed by the professionals who treat neck and back pain.
"I recommend the Original Groove Pillow. We found the specialist groove to offer excellent comfort and flexible biomechanical positioning for different patient needs"
Try The Groove® Pillow At Home
A contoured pillow designed to support your neck while giving your shoulder space to settle more naturally. Try it at home for 100 nights.
Shoulder Clearance Zone
Helps Keep Neck Aligned
100-Night Trial
$69.00
Try The Groove® Pillow At Home
A contoured pillow designed to support your neck while giving your shoulder space to settle more naturally. Try it at home for 100 nights.
-
Shoulder Clearance Zone
-
Helps Keep Neck Aligned
100-Night Trial
$69.00
Common Questions
About Groove® Pillows
Is it built for side sleepers?
Yes. Groove is built around the anatomy of side sleeping: the curved shoulder clearance zone gives your shoulder room, while the raised neck support helps keep your head and neck better positioned.
What if the first night feels different?
Give it several nights. Structured support can feel different if you are used to flat or fluffy pillows, and the 100-night trial gives you time to test it properly at home.
Can it cure neck pain?
No pillow can honestly promise that. Groove is designed to help support better sleep positioning, which can reduce strain from poor pillow geometry for many side sleepers.
How should I use this pillow to achieve the best results?
Use the Original Groove Pillow on its own. Side sleepers rest their head on either raised side area so the shoulder can settle into the Shoulder Clearance Zone. Back sleepers can use the central head cradle.
Can it help with shoulder pressure or tingling?
The Shoulder Clearance Zone is designed to reduce shoulder crowding under the pillow. Many side sleepers report less shoulder pressure, but persistent numbness or tingling should be discussed with a clinician.
How long does delivery take?
We ship across mainland USA in as little as 2 days from our east-coast warehouse.
Delivery is tracked, with tracking provided upon order confirmation.
Orders are dispatched in less than 24hours, Monday to Friday.
What are the dimensions of the Groove® pillow?
The Groove pillow measures 60cm x 35cm x 11cm/6cm (23.6 x 13.7 x 4.3/2.3 inches).
Can I use a regular pillowcase with the Groove® pillow?
Yes, you can use a standard pillowcase with the Groove® pillow. The pillow's dimensions (23.6 x 14.2 x 4.7 in / 60 x 36 x 12 cm) are compatible with most standard pillowcases.
Can the pillow cover be removed and washed?
Yes, the Groove® pillow comes with a removable cover that can be machine washed. This ensures your pillow stays clean and fresh for extended use. (Do not wash the actual pillow though, as this can damage the foam).
Can the Groove® pillow help with snoring?
A better head and neck position may help some sleepers breathe more comfortably, but Groove is not a medical treatment for snoring or sleep apnea.
How long does the memory foam last, and is there a warranty?
High-quality memory foam pillows like the Groove can last for several years with proper care. The pillow comes with a 2-year guarantee covering manufacturing defects and product quality issues.
Is the Original Groove Pillow suitable for every body type?
It is designed to suit many side and back sleepers, but pillow fit is personal. The 100-night trial gives you time to decide at home, and the Groove Adjustable Pillow 2.0 is available if you need more height control.