CLINICALLY ENDORSED · ORTHOPEDIC DESIGN · 7TH GENERATION

The only pillow designed around the anatomy of neck pain.

Engineered with spinal consultants, recommended by 850+ physical therapists and chiropractors, and used by over 500,000 people with chronic neck and back pain.

4.8 / 5 — 12,000+ verified reviews

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100-Night Trial
Free US Shipping Over $100
2-Year Warranty
Fast 2-5 day US shipping

★★★★★

I have terrible neck problems. I go to the chiropractor 3 times a week, but since my pillow wasn't good it was only helping on a limited basis. I started using this pillow and my neck has never felt better.

Jennifer R.· Verified Buyer

12920 Reviews

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain

$65.00

328 Reviews

Groove® Adjustable Pillow

$85.00

12 Reviews

Groove Adjustable 3-in-1 Knee Pillow - Ergonomic Memory Foam for Hip & Spinal Alignment

$45.00

The Proud Winner of Multiple Awards

Best Value Pillow for Neck Pain 2026

Our panel was pleasantly surprised with how the pillow relieved pressure around the neck.

Best Pillow for Neck Pain 2026

The Original Groove Pillow manages to be affordable without skimping on quality or performance.

Most Supportive Pillow 2026

This memory foam pillow cocoons your neck to provide maximum support while you slumber.

Endorsed by the professionals who treat neck and back pain.

Surgeon endorsement of the Groove Pillow

Mr B. Chatterjee

Spinal Consultant Surgeon · MBBS MRCS, MSc (Distinction) FRCS (Tr&Orth)

"I recommend the Original Groove Pillow. We found the specialist groove to offer excellent comfort and flexible biomechanical positioning for different patient needs"

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★★★★★ 4.8 / 5 — 12,000+ verified reviews

The Original Groove® Pillow vs The rest

WORKS FOR BACK AND SIDE SLEEPERS

The science shows that for correct sleeping posture, you need less loft when sleeping on your back vs your side. You also need elevated panels to provide space for your shoulder. The Groove pillow is designed with both.

NO ERGONOMIC DIP FOR BACK SLEEPING

Many traditional memory foam pillows such as Tempur do not have these adjustments. This can exacerbate symptoms of neck and shoulder pain by compressing the spine forward when you sleep on your back.

48D MEMORY FOAM SUPPORTS THE HEAD AND NECK

Choosing the right density for your pillow ensures your spine is correctly supported and guarantees a comfortable night's sleep! We've improved our original Groove pillow seven times, making it comfier and more supportive with every new version.

TRADITIONAL PILLOWS LACK THE SUPPORT TO KEEP YOUR SPINE IN NEUTRAL ALIGNMENT

Normal feather based pillows have not changed for hundreds of years and the lack of support they provide, particularly over time, is a leading cause of neck pain.

Rated 4.8 Out Of 5 By 12920 Happy Customers

The Science Behind Your Groove Pillow®

The Groove Original Pillow is the only orthopedic pillow on the market that is specifically designed based on the anatomy of neck pain.

Corrects poor sleep posture by bringing your neck and head into better alignment with your spine, distributing weight more evenly through the body

A unique overhang offers a cozy home for your shoulder, reducing 'bunching', the leading cause of tight shoulders and upper back.

Raised lateral sides offer chin and cheek support for side sleepers, reducing the 'flop' that comes when we fall asleep.

A unique cervical dip in the center cradles your neck when backsleeping, gently massaging the sore spots and keeping you still through the night.

$65.00

What's under the cover?

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

Rated 4.8 Out Of 5 By 12920 Happy Customers

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Hear From Real People Who No Longer Wake Up In Pain

4.8

Rated 4.8 out of 5 stars

Based on 12,920 reviews

Total 5 star reviews: 10.6k Total 4 star reviews: 1.7k Total 3 star reviews: 536 Total 2 star reviews: 67 Total 1 star reviews: 34

95%would recommend this product

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12,920 reviews

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SS
Sheila S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 22, 2026
Seems to work 😕
I have been using my new pillow for a good few nights now and, so far, it seems to work! Before I purchased it, I was waking each morning with a stiff and creaky neck and a headache. No sleeping position is really comfortable, as I have osteoarthritis. However, I am trying sleeping on my back, which is working so far. Neck pain much improved.
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RY
Ro Y.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 21, 2026
Relieved discomfort quickly
I've been having discomfort in my neck and shoulders, which I believe to be cervical spondylitis, for a while now. For the last 6 weeks I've also had persistent headaches, tingling and vertigo.
I can't believe what a difference the Groove pillow has made! I have slept more deeply, feel rested, and the symptoms have almost gone in a week! It's not the cosiest or softest experience but I'll forgo that for the relief from pain. Thank you
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HY
Helen Y.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 21, 2026
Groove pillow
Have found the pillow has reduced both my neck and shoulder pain within a matter of weeks.
I am both a back and side sleeper. The pillow accommodates for both.
Have already recommended the pillow to friends.
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MR
Menna R.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 21, 2026
Lovely pillow
Yes I’m very pleased. Bought one for me and one for him. I was a bit unsure having slept on feather pillows but I must admit that i am very happy. I’m not a good sleeper but even in the 1st use I was impressed. The support it gives whether a side or back sleeper is good
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ND
Nigel D.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 21, 2026
Comfortable pillow
It takes a few days to get used to this pillow but each day I had a little less neck pain. Now I wake up each morning with no neck ache so I highly recommend these.
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The only pillow designed around the anatomy of neck pain.

MEMORY FOAM PILLOWS

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain

Groove® Adjustable Pillow

Groove Adjustable 3-in-1 Knee Pillow - Ergonomic Memory Foam for Hip & Spinal Alignment

The Proud Winner of Multiple Awards

Endorsed by the professionals who treat neck and back pain.

The Science Behind Your Groove Pillow®

The Groove Original Pillow is the only orthopedic pillow on the market that is specifically designed based on the anatomy of neck pain.

What's under the cover?

Bamboo Charcoal Memory Foam

Bamboo Charcoal Memory Foam

Thermogenic Protective Inner

Thermogenic Protective Inner

Luxury Protective Cover

Luxury Protective Cover

Hear From Real People Who No Longer Wake Up In Pain

Availability