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The new Groove® Adjustable memory foam pillow is a revolutionary adjustable pillow ensuring neck pain relief for all body shapes and sizes. With four removable panels, the Groove® 2.0 can be customized to find the perfect height and depth for you.
Height Adjustable with four removable panels
Neck & Shoulder Pain Relief while you sleep
Tailored Comfort for all body shapes and sizes
Relieves Neck Pain
Improves Sleep Quality
Reduces Headaches
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1 Pillow
$85.00$130.00
$85.00/ea
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2 Pillows
$125.00$260.00
$62.50/ea
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100 Night Sleep Trial
Try the Groove® Adjustable Pillow for 100 nights in your own home. Build the height, sleep on it, and if it is not the right fit, send it back for a full product refund. Return shipping is not included.
Sleep on it for up to 100 nights.
Most customers feel the difference within the first week, but your body needs time to adjust to a new level of support. Take as long as you need.
No questions. No hassle.
Not loving it? Just email our team and we’ll arrange a full product refund. You don’t need to justify it.
Easy returns.
Just email our team and we’ll walk you through the simple return process. Return shipping is not included.
Adjust the height at home.
The trial gives you time to test the modular height layers through normal nights of back and side sleeping.
The 100-night trial starts on the date your pillow is delivered. Pillow must be returned within the trial period. Return shipping is not included. Refunds are processed within 5–7 business days of receipt.
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Recommended by 1000+ physical therapists & chiropractors For Their Patients With Neck Pain
Satisfaction Guaranteed 100 Night Free Trial
Groove® Adjustable Pillow 2.0
A modular memory foam pillow that can be height adjusted in just 30 seconds. With generic pillows, our bodies compensate for the wrong height by overworking or compressing our joints and muscles.
With five different combinations you can 'build' the Groove® Adjustable Pillow to match your shoulder height, reducing pain and eliminating poor sleep posture.
Product Information
Size and Dimensions
The Groove® Adjustable Pillow is 23.6 inches long and 13.7 inches deep with the height adjustable as follows:
The quilted jacquard outer can be machine washed at 30 degrees with your normal white bedding. Please do not wash the pillow itself.
The Groove® Adjustable 2.0 Pillow is covered by our 100 Night Sleep Trial; if you're not entirely satisfied, simply contact our friendly customer service team for a no-quibble refund.
The pillows are also covered by a 2 year manufacturer warranty; if the pillow fails outside of general wear and tear, we will be happy to provide a free replacement.
Who is it for?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
$85.00
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Who is it for?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
$85.00
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How Does it Work?
4 removable panels offer 3 overall heights, and 2 depths - adjusting the depth of the central 'groove' or raising the side panel height.
The Groove® Adjustable 2.0 alleviates neck stiffness and compression by matching the pillow height to your frame - aligning the head and spine, reducing headaches and shoulder pain.
3 Heights
Adjust in seconds
2 Depths
One Pillow, Five Options
Petite Height - Gentle Groove®
Regular Height - Gentle Groove®
Regular Height - Deep Groove®
Tall Height - Gentle Groove®
Tall Height - Deep Groove®
Groove® Adjustable
Vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original,
upgrade your sleep experience with the new Groove® Adjustable 2.0.
$85.00
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Groove® Adjustable
Vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original,
upgrade your sleep experience with the new Groove® Adjustable 2.0.
$85.00
Visa
Mastercard
American Express
Discover
How High Should My Pillow Be?
The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.
• For broader shoulders or a longer neck – try the Groove® Adjustable on the taller setting
• For a narrower frame or petite neck, start with the lowest setting
Is Your Old Pillow Too Low?
The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.
• Compresses the neck
• Crushes the shoulder joint
• Causes numbness and tingling
Is Your Old Pillow Too High?
Stacking pillows or using a pillow that’s too high for your frame forces your neck and spine out of alignment, resulting in stiffness, strain and pain
• For broader shoulders or a longer neck - try the Groove® Adjustable on the taller setting
• For a narrower frame or petite neck, start with the lowest setting
Common Questions
About Groove® Pillows
Why should I choose an adjustable memory foam pillow?
After 7 rounds of re-development, the Groove® Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.
However, we recognize that even then, one size doesn't fit all, and so the Groove® 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.
Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.
We believe The Groove 2.0 Adjustable Pillow is the best side sleeper pillow, offering 3 overall heights, 2 groove depths for back sleeping and 2 cheek support heights for side sleepers.
Does an adjustable pillow solve chronic neck pain?
Neck pain occurs during sleep when your pillow doesn't perfectly match your anatomy, causing pressure, tension and stiffness. Choosing a pillow that fits your unique body and sleeping position offers the greatest potential to relieve pain, by aligning your spine and improving your sleep posture.
Can an adjustable pillow relieve my arm numbness or tingling?
The removable layers of the Groove®2.0 Adjustable Memory Foam Pillow allows you to find the exact pillow height, reducing pressure and eliminating tingling in your neck, arms and shoulders
Does an adjustable memory foam pillow help with headaches?
Yes! An adjustable memory foam pillow supports the natural curve of your neck, helping to prevent muscle tension and nerve compression that can trigger tension headaches from traditional pillows.
Can an adjustable memory foam pillow relieve shoulder pain?
By allowing you to adjust the height and firmness, an adjustable memory foam pillow helps relieve shoulder pain by keeping the spine properly aligned, reducing strain on shoulder muscles and easing pressure that can build up during sleep.
Can the Groove® Adjustable pillow help with snoring?
We designed the Groove® 2.0 to specifically tackle neck pain and posture issues. However, we get a lot of positive feedback from customers saying that the improved head and neck position has reduced their snoring in many cases - this is a result of the airways becoming less blocked thanks to sleeping in the correct position.
I've seen a lot of neck pain pillows online.What makes the Groove® 2.0 pillow unique?
Everyone's anatomy is different, and whilst an ergonomic pillow will likely improve neck pain for most people, being able to customise and adjust the Groove® 2.0 pillow to your own height needs gives that extra certainty of finding pain relief for both side and back sleepers.
How long does delivery take?
We ship across mainland USA in as little as 2 days from our east-coast warehouse.
Delivery is tracked, with tracking provided upon order confirmation.
Orders are dispatched in less than 24hours, Monday to Friday.
Rated 4.8 Out Of 5 By 332 Happy Customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
$85.00
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Rated 4.8 out of 5 by 332 happy customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
$85.00
Visa
Mastercard
American Express
Discover
Our Customers Can't Stop Raving About The Original Groove® Pillow!
I’ve had orthopaedic pillows in the past, but always felt they were too high for my neck, and had to turn them around if I wanted to read or sleep on my back. Because of the central groove, this pillow doesn’t have this problem. And because I bought the adjustable pillow, I have tailor made it to suit me, with the central part of the pillow at its bottom height and the sides at mid height. Perfect!
MS
MRS S. L.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
May 3, 2026
Worth the money!
I tried using the Groove pillow too soon following spinal (neck) surgery. My main reason for buying the pillow was to ease headaches (which I’ve had for many years). Initially I didn’t notice any difference so went back to old pillow. Having returned to it 4 weeks later however, it’s made a huge difference! My neck is more comfortable and the headaches have almost disappeared. Definitely worth persevering! Excellent quality and customer service too. Very highly recommended.
GN
Gergana N.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
May 1, 2026
Very happy with it
Happy with it , it seems like I clench less and do not wake with neck and shoulder pain. I bought the adjustable, bit the original one would have been fine on my case , as I removed the extra layettes as too firm with them for me .
GH
Gary H.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 30, 2026
Perfect for me
This pillow allowed me to finally get some pain free rest & sleep, after having spinal neck surgery ( # 2 disc removal and cages fitted) I bought these pillows and felt the difference straight away, I had tried numerous pillows from various suppliers but none were as good as these. Highly recommended, 10/10
KB
Katrina B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
April 27, 2026
Great pillow
Very happy with the groove pillow. I had been looking for a pillow replacement to support my neck and shoulders. This one has been good so far. Thamks